How To Create (& Print) A Logo For Clothing
The secret to logo printing on clothing comes down to a combination of the right fabric, the method of printing and the style of your logo. Printing your logo on a piece of paper and printing your logo on a t-shirt or piece of fabric will often produce different results. Some printers may only ask you whether you want direct to garment (DTG) printing, screen printing or embroidery? Remember, the fabric you choose and the design of your logo must also be carefully considered.
Most graphic designers will tell you that a simple logo is best when it comes to garment printing and we agree. However, don’t be put off if your existing logo is detailed or intricate as today’s printing technology (especially DTG printing) can recreate images almost perfectly.
So, whether you’re an existing business or just starting out, keep reading to find out which logos are best for fabric printing and how to choose the right printing method.
What should you include/leave out of your logo?
Your logo is a representation of your personal or business brand. It’s your intellectual property and a vital part of our brand visibility. Your logo should be simple, memorable and appealing to your customers. If someone who did not know your business saw your logo on a t-shirt, could they tell what type of business you are?
If you’re setting up a business, put aside plenty of time to think about your logo.
- Do you want your customers to think of you as fun and energetic?
- Do you want to appeal to mature professionals or a younger demographic?
- Are your products vintage and rustic or luxurious and chic?
When you have the answers to these questions, you’ll be able to decide on the image you want to create.
Not every new company will create something as iconic as Nike’s swoosh or Apple’s apple logo. However, we recommend taking a look at the big brands (especially those who regularly print on t-shirts and clothing) and see how they’ve created a logo that’s simple, memorable and easily visible on fabric.
Designing logos for clothing
If designing is not your strong point, it’s best to seek professional advice from a graphic designer. You can also talk to your printer and see if they have in-house designers who can create something for you.
You should also ask yourself why you’re putting your brand on a piece of clothing. In most cases, it’s to advertise your business. This means that you should be able to notice, read and understand the image/logo within a few seconds.
Today, you can have your logo printed on pretty much anything. Some of the most common printed products include:
| T-shirts (long & short sleeve) | Polo shirts | Shorts |
| Pants | Jackets | Shorts |
| Hoodies | Singlets | Caps |
| Safety wear | Sports Wear | Bags |
| Stubby Coolers | Tea Towels | Masks |
How can I print my logo? Methods for logo printing on clothes
Screen Printing
Screen printing involves making a set of screens that, together, will bring your logo to life. Although this method seems more time-consuming, it is by far the best and most effective printing technique for larger orders. It also works well for logos that have bright, bold colours. Screen printing can only use a maximum of eight colours when t-shirt printing on white and seven colours on darker shirts.
Direct to Garment Printing (DTG)
With DTG digital printing, the printing equipment is similar to a household inkjet printer. Each item costs a flat fee to manufacture, and it’s a clear choice for a one-off print or small to medium runs. Prep time is shorter, it’s easier to customise individual items and you can recreate elaborate designs and print photographic images.
Logo Embroidery
The third option is to have your logo embroidered onto your piece of clothing. Embroidery looks classy and professional, and your sewn-on logo will be durable and long-lasting. Especially effective for simple logos, initials and names, embroidery is not such a good method for complex logos or overly artistic typefaces.
Where to get T-shirt Logo Printing in Perth
Wherever possible, choose a logo that is clear, simple and easy to recognise. If you’ve got your logo ready to go and you know your business needs, you can get an online quote from a trusted clothing company. However, if you need help designing your logo or advice on which printing method for your products, talk to the team at The Fabric Printer.