Building your business brand is tough work - it can feel like a 24-hour job. Every time your brand is on display, you need to make sure you’re sending the right message to your customers.
If you’re like a lot of companies who supply branded workwear, then you’re effectively creating multiple walking billboards. Remember, it’s not just the printed logo people will look at, it’s the style of uniform. The fabric. The fit.
The question is, are you trying to build an elite corporate brand, a down-to-earth hard-working company or a relaxed recreational business? Whatever category you fall into, every aspect of your uniform is part of your brand message. So, are you sending the right message?
To get you on track here’s some tips for designing and printing the perfect business uniform.
What Style Of Work Uniform Will Suit My Business?
Even before COIVID 19 disrupted workplace normality, business workwear was leaning towards comfort over conformity. Creating a more casual dress code at work doesn’t mean you allow employees to rock up to work in their favourite around-the-house t-shirt. There are multiple comfortable, but classy, options available to create the perfect work uniform.
The Casual Shirt Uniform
If you’re a B2B or B2C company and you want to maintain a professional appearance, a casual business shirt with your logo is probably the right choice. It’s a happy medium if you’re regularly meeting with clients. Some clients may be dressed up, some may be dressed down – a branded casual business shirt will help you remain professional without making your customers feel over/underdressed.
The T-shirt Uniform
What was once the office favourite on casual Fridays is making an appearance more regularly. So, does the t-shirt have a place in the workplace? Absolutely. If you own a retail store (other than a fashion store), dressing your employees in a branded t-shirt is ideal. Most people go shopping in casual attire and would probably feel uncomfortable being served by someone in full business wear. Looking professional, but casual makes your employees more approachable.
The Polo Shirt Uniform
The branded polo shirt is the ultimate compromise between casual and professional and is the most popular printed garment for workplaces. It works for tradespeople who are meeting clients but still need to get their hands dirty and it works in the office and retail environment. The polo shirt can also be matched with dress pants to make your appearance more upmarket or if you wish to dress down, you can match with jeans or shorts.
Make Your Business Uniform Stand Out
Whatever business attire you choose, your work uniform should separate you from your competition. The stand-out factor may be your corporate colour, your logo or just the style of uniform you choose.
If you don’t have a corporate colour, you should choose a colour that best represents your business. Colours, whether it’s the fabric colour or logo colour, can say a lot about who you are. So, which colour best suits your business?
- Red – Bold, energetic and passionate – red is guaranteed to grab attention.
- Blue – Trustworthy, dependable and confident- no wonder blue is such a popular corporate colour.
- Purple – Sophisticated, spiritual and mysterious – a popular choice for high-end brands (and chocolate).
- Green – Wealthy, healthy and eco-friendly – green creates a sense of calm and safety.
- Yellow – Positive, warm, happy – yellow stands out among all colours and can be a very strong brand colour.
- Black – Prestigious, sophisticated and powerful – black is the go-to colour for many businesses.
- White – Pure, clean and soft – popular for anyone in the health industry, white also installs a sense of trust.
Printing Your Logo Or Name On Your Uniform
As mentioned earlier, your work uniform is like a walking billboard. So, like a billboard, your brand should be easy to identify in a short amount of time. If you have a complicated or long business name, you may want to consider making your logo the hero of your uniform.
At the Fabric Printer, we supply uniforms and uniform printing for a range of Perth businesses. These include corporate groups, breweries, construction companies, schools and universities, plus many major Perth events. If you have an idea for your business uniform, talk to our design team and we’ll help bring your ideas to life.