Logo Placement and Size: Guide For T-Shirt Printing

Logo placement and size on a t-shirt can significantly impact how your brand is perceived.

Whether you're a business exploring merchandising, a designer crafting custom clothing or an apparel enthusiast wanting to make a statement, if you want a print logo on t-shirts then understanding logo placement is crucial.

Our logo placement guide below will help you navigate the essentials of logo placement and size, ensuring your designs stand out for all the right reasons.

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In our experience, logo placement isn't just about putting your design on a t-shirt, it's a strategic decision influencing visibility, readability and overall aesthetic. Poor placement can result in a logo that’s either too subtle to be noticed or too overwhelming, detracting from the shirt's appeal.

Also, the size of your print logo on a t-shirt is as important as its placement.

A logo that’s too large can appear overwhelming and even distort the fabric, while one that’s too small can get lost in the design. The key is to balance the logo’s integrity while ensuring it stands out. The size should be proportionate to the placement and the overall design of the t-shirt.

The complexity of your logo also plays a role in determining its placement and size. Detailed logos may require larger placements to maintain legibility, while simpler logos can be scaled down without losing impact. When you want a print logo on a t-shirt, it’s essential to consider how the details will transfer onto the fabric and whether the design will be easily recognisable at different sizes.

Finding the right size for your logo depends on several factors, including its placement on the t-shirt, the complexity of the design and your target audience. To us, this is an important aspect. Also, a well-proportioned logo should be visible from a reasonable distance but not so large that it overwhelms the t-shirt.

Logo sizes depend on both width and height, as well as print density, to ensure balance in the design. For example, logos on the left chest are typically 7-10 cm wide, but round or full-circle logos can look too large if printed at 10 cm without adjusting the height. Logos on the centre chest generally range from 15-25 cm wide. It’s also important to consider print density, as bold designs may appear larger, requiring a balance between size, shape, and intricacy.

Your target audience should influence your logo placement and size decisions. For instance, if you’re targeting a younger, trend-conscious demographic, you might opt for unconventional placements and sizes that reflect current fashion trends. Conversely, for corporate apparel, traditional placements with appropriately sized logos might be more suitable.

Of course, at the top of our logo placement guide is the chest area. This area is one of the most popular spots for a print logo on t-shirts. It’s a highly visible area that ensures your logo gets noticed.

The left chest placement is a classic choice, often used for uniforms or corporate apparel. It’s subtle yet effective, providing brand visibility without being too in-your-face. The standard size for a logo in this position is typically around 7-10 centimetres wide, which is ideal for maintaining a professional appearance.

Centre chest placement offers a more prominent way to showcase your logo. This option is perfect for designs that you want as the focal point of the t-shirt.

The logo size here can range from 15-25 centimetres wide, depending on the overall design and message you want to convey.

Sleeve placements are growing in popularity, especially in streetwear and fashion-forward designs. Typically, sleeve logos are between 5-10 centimetres wide, making them small enough to be understated but large enough to be noticeable. 

Pip labelsare also available from us here at The Fabric Printer and are becoming increasingly popular.

The back of the t-shirt provides a larger canvas for your logo, making it ideal for larger, bold designs.

The upper back placement is commonly used for sportswear and event t-shirts. It’s a great way to add branding without interfering with the front design. The standard size for this placement is usually between 15-20 centimetres wide.

Centre-back logos are typically large and meant to be the main focus of the t-shirt. This placement is perfect for impactful designs or messaging, with sizes ranging from 25-35 centimetres wide.

The lower back is an unconventional placement that can add a unique touch to your design. This placement is less common but can be effective for specific branding purposes, particularly in fashion or streetwear. The logo size here can vary, but it's usually around 15-20 centimetres wide.

If you want your t-shirt to stand out, consider some more creative logo placements.

Side placements, typically along the ribs or side seam, offer a modern and edgy look. This placement is perfect for logos that are more artistic or abstract. The logo size for this area can range from 10-15 centimetres wide, depending on the design.

The bottom hem is another creative placement option, often used for smaller, more subtle logos. It’s ideal for adding a discreet brand mark that doesn’t overpower the t-shirt’s design. The size for this placement is typically around 5-8 centimetres wide.

One of the most common mistakes when printing a logo on a t-shirt is choosing a size that doesn’t match the placement. Oversized logos on small placements can look awkward, while undersized logos can get lost in larger placements.

Another mistake we see is ignoring the fabric type and how it might affect the logo’s appearance. It's a good idea to consider how the material will stretch and move when deciding on logo placement and size.

We hope this logo placement guide has helped with logo placement and size for when you want a print logo on your t-shirts. Getting the placement and size of your logo right is key to creating a t-shirt that looks great and effectively promotes your brand. That’s why it’s beneficial to ask professionals for some assistance.

Whether you’re looking to create custom apparel for your business or design unique pieces for your brand, we’re here to help you achieve the perfect look.