Australians love their locally produced craft beer and wine - and with good reason! The demand for a great tasting local beverage has seen craft breweries and boutique wineries pop up all over Australia.
While food and drinks are obviously the main revenue stream, there are plenty of opportunities for breweries and wineries to boost their income with custom printed merchandise.
T-shirts are always a big seller for breweries, but there are a lot of other take-home mementos people can’t resist. So, what other essential printed merchandise should you offer at your brewery or winery. Let’s take a look at the best sellers.
Best-selling printed merchandise
Custom Printed T-shirts
As mentioned, custom printed t-shirts are always a popular choice. If you own a brewery or winery, you’ll want to offer a range of colours and styles – singlets, long sleeve t-shirts etc., plus a variety of designs. Generally, breweries and wineries tend to use a product or logo as their core design. This makes sense because people love to show their passion for a product they like. Plus, you get the benefit of building a small army of walking billboards.
However, don’t be afraid to experiment with different designs. You can do a small print run of 10 or 20 t-shirts and see how customers respond. You could even commission local artists to produce a limited-edition range and market it to your existing database of customers. You never know, you may create something iconic that reaches an audience beyond your local customers.
Custom Printed Hoodies and Jumpers
If you own a brewery or winery, it’s essential to have a large stash of custom printed hoodies and jumpers in stock. Once winter hits, they are the go-to clothing item. If you’re located in a colder climate, there are plenty of opportunities to sell hoodies and jumpers to those visitors who underestimated how cold the nights can get.
Hoodies and jumpers also offer more area to work with. You’re not restricted to just the front and back, you can also use the long sleeves to get your brand message across. Similar to t-shirts, there is a real opportunity to be creative with your designs and print a small run as a test for your customers. Adding new designs will give your regular customers a reason to update their hoodie and jumper collection.
Custom Printed Polos
Custom printed polo shirts should also be a regular item on your merchandise menu. People view the polo as more formal than a t-shirt or hoodie, so if you’re trying to build a brewery or winery brand that’s more upmarket, selling polos will certainly fit in with that brand message.
Polos also make great gifts. Breweries and wineries should market them this way, potentially packaging a polo shirt together with other products in a gift pack.
Custom Printed Accessories
Sometimes customers will just want something to remember their visit. It may be something they’ll use, buy for a gift or put on display. It’s important to offer a good range of affordable accessories that people can purchase without thinking twice about the cost. Some essential printed accessories that breweries and wineries can offer include:
- Tote Bags
- Stubby Holders
- Tea Towels
Why people love custom printed merchandise
Like most B2C companies, breweries and wineries are trying to build a brand that people love. If you’re offering tasty food, amazing customer service and great local beer and wine, you’re well on your way to building a much-loved brand.
Once you have a loyal following, it’s important to allow your customers to show their love. That’s where branded merchandise comes in. People love to be part of a unique group. Whether it’s following a sports team, a band or driving a particular car, people want to feel part of something larger than themselves. Just be sure that your merchandise is of the same quality as your service. It would be a shame if your loyal customers were let down by poor quality merchandise. Choose a supplier who only uses quality, ethically sourced products.
So, if you’re a brewery or winery and you want to offer your customers some quality merchandise, contact the Fabric Printer. We’ve worked with several Australian breweries and wineries including… Eagle Bay Brewery, Gage Roads Brewery, Core Cider House, Swings and Roundabouts, Madfish Winery and Wild Hop Brewery… to name just a few.