Creating brand recognition or spreading awareness about your brand is a top priority for any business or group. Whether you are a local business, a sporting team, a church, or a non-profit, you need people to know about you.
When planning your branding collateral, it’s important to set goals. What do you want people to think of when they think of your brand? Do you want your craft or corporate message to associate with quality that a person will take home and remember?
One way to make a lasting impression is to use embroidered merchandise like apparel or gifts that are both useful and simultaneously spread your message - or at the very least get your name out there for all to see.
Embroidered designs on polos, hats and hoodies
Custom apparel are by far the most popular way to spread the word. Hats, hoodies and polo’s can be custom designed, are easy to order and are low cost so there’s no threat of breaking the budget.
Hats are perfect for a freebie gift with purchase or as a low cost item for sale. Showcasing anything from your logo, to a custom design, to a popular saying that ties into the company mission, a hoodies and polos is wearable advertising at its best.
Want your apparel to be a step up from screen printing? Try embroidering a tasteful logo or symbol on a polo shirt or a fabric tote bag as a more exclusive give away or for events that require a more polished look.
Sweatshirts and other apparel
While not quite as popular as t-shirts, other apparel is also popular and ensures year-round brand exposure with options for hot or cold seasons. T-shirts definitely win for their year-round versatility, but winter and summer are conducive to other clothing styles. From sweatshirts (the ever-popular hoodie is always a best seller) to tank tops, both weather extremes are covered here. You can also choose to embroider your designs on long sleeve shirts, shorts, leggings or trackpants, and vests.
Don’t stop there, branding on workwear or hi-vis vests are also a way to add small details that can make a large impact.
Clothing – including t-shirts – is great for promoting your general message but is especially useful for events such as festivals, challenges, or anything that is time sensitive.
Important things to consider when ordering merchandise for your brand are that you are ordering in bulk, at least meeting the minimum order requirement, and that there is a demand for the clothing item you will be selling or giving away. How to do that? Ask your audience what they would like to wear so you aren’t selling sweatshirts to a vest crowd!
Hats and Visors
While these technically qualify as apparel, they are slightly different. Hats and visors are lower cost than other types of apparel and are more versatile than clothing; while a t-shirt may only appeal to people of a certain style and gender, hats and visors are a one-size-fits-all accessory.
Baseball caps or visors are great for outdoor events and are usable year-round in sunny Western Australia. With hats, it’s important to consider the design if you want to pack the most punch; not only can you embroider a logo, word or phrase across the front of it – there is space on the back and sides of the hat too.
The bill or brim, the sides, and the back are all trendy spots to place designs or words.
Totes or Grab Bags
Placing your logo, an interesting artwork, or a clever slogan on a bag is both a way to advertise and a way to appeal right away to the customer.
Not only are you giving them something to remember your company and mission by, you are giving them something they can use over and over again.
Why not fill your customised reusable tote with other free goodies or information about your company/cause/event? Tote bags are one of the most visible (and usable!) pieces of merchandise your company can invest in.
Need something more upscale than a grab bag or free tote? Turn your embroidered, re-usable bag into a gift bag tailored to the crowd at your gift shop or event. Fill it with whatever you want or sell it on its own; an embroidered tote bag with your logo on it is a definite way for your company to be remembered.
No matter what your merchandising need is, custom embroidered apparel and merchandise is a surefire way to make a lasting impression on customers and get some free advertising.